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The Secret Life of Product Catalogs

The Secret Life of Product Catalogs

by David Deal | Sep 26, 2018 | Catalog Design Blogs, Graphic Design Blogs, Uncategorized

With the increasing reliance on eCommerce sales, the printed product catalog has become more scarce. However, leading brands understand the often-overlooked power of catalogs for brand building and continue to invest in them. Printed catalogs do things that eCommerce...
6 Steps for Success Using Personas in Content Marketing

6 Steps for Success Using Personas in Content Marketing

by David Deal | Sep 17, 2018 | Catalog Design Blogs, Graphic Design Blogs, Uncategorized, Website Design

‘Personas’ are semi-fictional profiles of commonly reoccurring customers. Utilizing this marketing tactic helps the marketing and sales people within your company get out of their own heads and into the mindset of a specific kind of customer. Agencies like NGP...
3 Innovative Packaging Designs

3 Innovative Packaging Designs

by David Deal | Sep 5, 2018 | Packaging Design Blogs, Uncategorized

We have all heard to never judge a book by its cover…well that’s not the case when it comes to the packaging of a product. Consumers immediately judge a product based on the appearance of its packaging and find products that are innovative to be more attractive. A box...
The Element of Surprise in Packaging Design

The Element of Surprise in Packaging Design

by David Deal | Jul 26, 2018 | Graphic Design Blogs, Packaging Design Blogs

Part of The 7 Secrets of Powerful Packaging Design Article Many people don’t realize that, in the past 8 years, one marketing industry has risen to be the number 2 largest spend by today’s brands: Experiential marketing. Of course, digital is still number 1 and...
Personal versus Corporate Branding

Personal versus Corporate Branding

by David Deal | Jul 9, 2018 | Graphic Design Blogs, Packaging Design Blogs

There are two types of brands: Personal and Corporate. Selecting the right one for your company requires asking some questions, getting objective answers and some future considerations. A Personal Brand is based on a person, just like it sounds. Oprah, Martha Stewart,...
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7 Secrets of Powerful Packaging Design

7 Secrets of Powerful Packaging Design

© Deal Design, Inc.

FREE for Newsletter Subscribers!

Filled with industry secrets and full-color examples of these secrets at work.

Sign up for our Free Branding Newsletter and instantly E-mail you this 18-page article.

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7 SECRETS OF POWERFUL PACKAGING DESIGN

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FREE for Newsletter Subscribers!

Filled with industry secrets and full color examples of these secrets at work.

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