Food Packaging Design – New FDA Labeling Guidelines for 2016
What are the new FDA guidelines for labeling on food packaging design? Here is a summary of the changes and how they will benefit consumers and impact brand manufacturers as they evaluate updated packaging design requirements for all their SKUs. The FDA released new...
Catalog Design Strategies: 3 Keys to Success
Catalog Design is both art and science and many businesses benefit from it every day, with companies similar to Printivity (see https://www.printivity.com/products/catalogs) providing services that could help a brand market their business to potential customers. In...
Catalog Design for Online Retailers
Catalog design has evolved into online retailing. If you sell products at a retail location, you must have a strong online product catalog to experience to the true potential of your business. Online shopping has never been more popular and is continuing to be favored...
Brand Design Overseas for Cheap and The Familiar Feeling of Regret
The lure of cost savings for Brand Design by shopping internationally for branding and packaging design is hard to resist. The promise of quality work at a fraction of USA standard prices sounds too good to be true. And, like most things in life, you get what you pay...
Garbage In – Garbage Out: Understanding Image Types and DPI in Brand Design and How To Avoid Ending Up With Trash
Understanding the physical mechanics of image types, file formats and DPI (dots per inch) is very confusing, even for some experienced graphic designers and marketers. In this article, I will attempt to make these topics easier to understand. Through better...
Disposable packaging design experiences the first true innovation in 50 years with Snacktops®
The ultimate goal of a packaging designer is to solve a problem with a functional and elegant solution. You know when you succeeded when a customer views your design solution for the first time and says "Wow, that's awesome! Why did it take so long to come up with...
7 Strategies for Powerful Packaging Design – Part 2 of 2
Part 2 of 2 by David and Nancy Deal | Deal Design | San Diego, California. As seen in HOW Design Online Part 2 of the 2-part article series highlights strategies 5, 6 and 7 used by experienced packaging designers. The strategies titled Element of Surprise, Customers...
7 Strategies for Powerful Packaging Design – Part 1 of 2
Part 1 of 2 by David and Nancy Deal | Deal Design | San Diego, California. As seen in HOW Design Online The retail environment is like a battleground where brands compete for shopper's attention. Your product packaging has 2 seconds stake a claim, connect with the...